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Digital Campaign Strategist



Lagos, Nigeria
Posted on Monday, June 24, 2024

Who We Are

NewGlobe works with visionary governments around the world to dramatically improve the quality of basic education. Founded in 2007, we partner with governments to provide integrated school management, teacher professional development, instructional design innovation, technological system support, child-centered classroom practice, and parent engagement -- all grounded in learning science -- to ensure each teacher is empowered to engage children in transformational learning, Our data-driven approach has been validated by a Nobel-winning researcher and recognition by international leaders in Education. We imagine a world where all children can access an education that unlocks their full potential.

NewGlobe’s work is all encompassing and will challenge you to use your full mind, and heart, each day. We need bright minds who want to be part of building a new globe -- a more equitable globe -- to join us. More information:

About the Role

We are seeking a dynamic and proactive Digital Campaign Strategist to lead our social media channels and digital campaigns. The ideal candidate will have a proven track record of running successful campaigns on WhatsApp, Twitter, Facebook, Instagram and TikTok. This role requires an individual with experience in political campaigns or movement-building through digital means. Creating engaging content, understanding market dynamics, and messaging directly to all our stakeholders is crucial.

The Digital Campaign Strategist will be responsible for developing content, providing strategic advice, and setting significant benchmarks for success. This includes treating each program as an individual political campaign, focusing on building momentum and engagement through digital channels. The successful candidate will also engage key stakeholders, including government officials, educators, donors, and the general public, through targeted social media campaigns designed for both NewGlobe and its individual programs.

A central goal of this role is to drive grassroots engagement with our government programs and to collect and amplify moments of impact through compelling storytelling and showcasing data driven outcomes.

What You Will Do

  • Develop and implement a comprehensive social media strategy aligned with NewGlobe's goals and objectives, treating each program as an individual political campaign aimed at building momentum through digital engagement.
  • Plan and execute proactive social media campaigns for NewGlobe and its programs, ensuring consistent messaging and branding across all channels.
  • Create high-quality, engaging content for various social media platforms, including WhatsApp, Twitter, TikTok, Facebook, LinkedIn, Instagram, YouTube, and others.
  • Design and manage WhatsApp campaigns to effectively engage target audiences and build movements around our educational initiatives.
  • Develop tailored messaging to effectively address the needs and interests of various stakeholder groups, including government officials, educators, donors, and the general public. Engage these stakeholders through targeted social media campaigns designed for both NewGlobe and its individual programs.
  • Provide strategic advice on digital communication and social media trends to senior management and program leaders, focusing on strategies that build movements and drive engagement.
  • Develop and implement benchmarks for success, including engagement metrics, follower growth, and content performance. Tailor these benchmarks to the unique objectives of each program and continually refine them based on data-driven insights.
  • Analyse and report on the effectiveness of social media campaigns, using data-driven insights to inform future strategies. Provide detailed reports that highlight key performance metrics and areas for improvement.
  • Identify opportunities for cross-promotion and collaboration with partners, influencers, and stakeholders. Leverage these relationships to enhance the impact of our campaigns and broaden our reach.
  • Use social listening tools to monitor online conversations about education and NewGlobe's programs.

What You Should Have

  • Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
  • Proven experience in managing social media channels and digital campaigns, preferably with a background in political campaign management. The ideal candidate will have experience building movements through digital strategies, whether in government roles or for political candidates aiming to mobilise support around key issues.
  • Strong understanding of social media platforms, WhatsApp, Twitter, TikTok, Facebook, LinkedIn, Instagram, YouTube, and others, tools, and best practices.
  • Excellent written and verbal communication skills.
  • Ability to create engaging content, including text, images, and videos.
  • Experience with social media analytics and reporting tools.
  • Graphic design skills with experience in Adobe Creative Suite (Illustrator; InDesign; Photoshop), online communications tools, and Office and Mac apps.
  • Video editing ability, familiarity with Adobe Premiere.
  • Experience in managing websites using WordPress and Elementor
  • Solid understanding of SEO and optimising websites to improve organic engagement
  • Solid understanding and experience of WordPress, Elementor, HTML, CSS, JavaScript front-end programming.
  • Experience in developing high-quality communications materials and knowledge of the latest communication platforms, tools, trends, and developments.
  • Knowledge of different content formats - particularly digital formats - and their strengths and weaknesses.
  • Strategic thinker with the ability to provide actionable insights and recommendations.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Strong organisational skills and attention to detail.
  • Proactive, creative, and results-oriented mindset.