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Sr. Manager, Federal Marketing



Marketing & Communications
Washington, DC, USA
Posted on Thursday, April 4, 2024

Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

Your impact

Sr. Manager, Federal Marketing is a key leader who will be responsible for coordinating and managing a comprehensive marketing approach for the US public sector, primarily field & account-based marketing, but also strategic thought leadership, content, social media, and more.

You will report directly to the Sr. Director, Revenue Marketing and, together, build Handshake’s first federal marketing strategy. This is a highly visible role where you'll have the opportunity to build from the ground up and own the strategy, execution, and optimization of integrated initiatives that drive awareness, engagement, and expansion into key large federal accounts.

In this role you will work closely with the Federal Sales team to ensure alignment to both near-term opportunities and long-term growth strategies. You’ll also work within the broader Marketing team, including demand generation, content/thought leadership/research marketing, product marketing, and marketing operations to engage, delight and retain federal customers.

Your role

  • Own the development and execution of the field marketing strategy for the federal market, including civilian, defense and intelligence sectors

  • Work closely with the federal sales team and leadership to understand specific market priorities and inform and shape customer and prospect-facing programs contributing to pipeline and opportunity creation

  • Conduct market research to identify key trends, challenges, and opportunities within the federal market landscape.

  • Collaborate with internal teams to develop compelling marketing collateral, including presentations, case studies, white papers, and website content, tailored to the unique needs and requirements of federal clients

  • Build and maintain strong relationships with key stakeholders across federal agencies, industry associations, and partner organizations.

  • Think strategically and creatively to develop innovative marketing approaches that resonate with federal decision-makers and address their unique challenges.

  • Demonstrate strong analytical skills, with the ability to interpret data and insights to drive informed decision-making and measure ROI.

  • Get creative and innovative with event engagement, positioning and promotion—always be asking “what haven’t we tried or tested?

Your experience

  • 7+ years of B2B integrated marketing and planning experience with 3+ years experience in Federal and State & Local market segments.

  • Direct experience designing and building field-focused marketing programs across digital, first & third party events with the federal government

  • Experience running hosted and 3rd party virtual events & webinars for different personas

  • Deep understanding of federal personas and the federal purchasing and procurement process

  • Dependable with strong project management and organization skills with an ability to develop and deliver marketing programs within an ever-evolving environment

  • Excellent verbal and written communication skills, the ideal candidate has great interpersonal skills and finds it easy to communicate with team members at all levels of the organization

  • Experience with the following technologies:

    • Google Suite (Docs, Slides, Sheets)

    • Salesforce

    • Marketing Automation: Marketo, Eloqua, HubSpot, Pardot (or similar)

    • Virtual Event Platforms: Hopin, Goldcast, Zoom Webinar

  • Experience with ABM, digital marketing, demand gen and high touch/concierge executive programs is a plus

Compensation range

  • $150,000 - $175,000

For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

About us

Handshake is the #1 place to launch a career with no connections, experience, or luck required. The platform connects up-and-coming talent with 750,000+ employers - from Fortune 500 companies like Google, Nike, and Target to thousands of public school districts, healthcare systems, and nonprofits. In 2022 we announced our $200M Series F funding round. This Series F fundraise and valuation of $3.5B will fuel Handshake’s next phase of growth and propel our mission to help more people start, restart, and jumpstart their careers.

When it comes to our workforce strategy, we’ve thought deeply about how work-life should look here at Handshake. With our Hub-Based Remote Working strategy, employees can enjoy the flexibility of remote work, whilst ensuring collaboration and team experiences in a shared space remains possible. Handshake is headquartered in San Francisco with offices in Denver, New York, London, and Berlin and teammates working globally.

Check out our careers site to find a hub near you!

What we offer

At Handshake, we'll give you the tools to feel healthy, happy and secure.

Benefits below apply to employees in full-time positions.

  • 💰 Equity and ownership in a fast-growing company.
  • 🍼 16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents.
  • 💝 Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support.
  • 💻 Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home.
  • 📚 Generous learning & development opportunities and an annual $2,000/£1,500/€1,850 stipend for you to grow your skills and career.
  • 💰 Financial coaching through Origin to help you through your financial journey.
  • 🛜 Monthly internet stipend and a brand new MacBook to allow you to do your best work.
  • 🚃 Monthly commuter stipend for you to expense your travel to the office (for office-based employees).
  • 🥗 Free lunch provided twice a week across all offices.
  • 🤝 Referral bonus to reward you when you bring great talent to Handshake.

(US-specific benefits, in addition to the first section)

  • 🏦 401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.
  • 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Winter #ShakeBreak, a one-week period of Collective Time Off.
  • 🍼 Lactation support: Handshake partners with Milk Stork to provide a comprehensive 100% employer-sponsored lactation support to traveling parents and guardians.

(UK-specific benefits, in addition to the first section)

  • 🏦 Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary. Handshake will pay the equivalent of 3% towards your pension plan, subject to qualifying earnings limits.
  • 🏝 Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year.
  • 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco.
  • 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake UK employees.

(Germany-specific benefits, in addition to the first section)

  • 🏝 25 days of annual leave + 5 days of a winter #ShakeBreak, a one-week period of Collective Time Off across the company.
  • 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco once a year.
  • 🧘 Urban sports club membership offering access to a diverse network of fitness and wellness facilities.
  • 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake Germany employees.

For roles based in Romania: Please ask your recruiter about region specific benefits.

Looking for more? Explore our mission, values and comprehensive US benefits at

Handshake is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or reasonable accommodation, please reach out to us at