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Field Marketing Manager



Marketing & Communications
United States
Posted on Tuesday, June 11, 2024
Our Mission and Opportunity
Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has a lasting social and economic impact. Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $175 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families.
Our Team
We are a fully remote team with employees across every time zone in the US. Our team is passionate, talented, and customer-focused. Our exceptional investor group includes Addition, Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, Emerson Collective, and Mark Cuban.
We believe that everyone—from our employees to the students, teachers, and administrators we serve— should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work. From decision making, to how we operate, we ground ourselves in our Leadership Principles every day.
Who You Are
Brightwheel is seeking a Field Marketing Manager to join the brightwheel Marketing team. As a Field Marketing Manager, you will play a critical role in creating impactful face-to-face experiences that resonate with brightwheel’s target audience and stand out in a competitive market. Leveraging your deep understanding of product and market dynamics, you will craft and execute strategic field marketing plans, nurturing relationships and driving lead generation to support the sales team. The ideal candidate is a strategic thinker with a proven track record of creating successful events and marketing campaigns, collaborating effectively with sales leaders, and the ability to align marketing efforts with business goals. You will collaborate with the sales team, manage budgets, and constantly improve the effectiveness of field marketing activities to engage prospects and drive revenue.

What You’ll Do

  • Plan and Execute Marketing Campaigns: Develop and implement strategic marketing initiatives tailored to specific geographic regions to engage target audiences and support sales objectives.
  • Organize Events and Experiences: Create and manage events, trade shows, and promotional activities that provide direct customer interaction and enhance brand presence.
  • Collaborate with Sales Teams: Work closely with sales teams to align marketing efforts with sales goals, ensuring cohesive and effective campaigns that drive lead generation and conversion.
  • Analyze Market Trends: Monitor market trends and competitor activities to identify opportunities and adjust marketing strategies accordingly.
  • Manage Budgets and Resources: Oversee field marketing budget, ensuring that campaigns are delivered on time and within financial constraints to maximize ROI.
  • Measure and Report Performance: Track and evaluate the effectiveness of marketing campaigns using data analytics, reporting results, and making data-driven adjustments to optimize future efforts.

Qualifications, Skills, & Abilities

  • Bachelor’s degree in marketing or related field 6+ years related marketing experience, ideally in field marketing
  • Proven experience carrying out field marketing activities, including planning, prioritizing, and implementing strategy
  • Experience partnering with SMB sales team
  • Strong written and verbal communication skills
  • Highly organized and proficient at managing multiple projects simultaneously
  • Entrepreneurial and works well in a rapidly changing environment
  • Metrics driven and have the ability to draw insight from complex marketing data
Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.