ABOUT ALU

ALU provides higher education for a higher purpose. Our students declare missions, not majors.
They develop the real-world skills to take on the world’s most pressing challenges. And they take ownership of their learning from day one through our peer and student-led approach – because ALU believes in the power and agency of young people to start shaping the future right now.
Together with a world-class faculty and staff, our students are igniting a ripple of positive impact across Africa and the world.

HOW WE WORK

As a high-growth start-up, the ALU Team works in starkly different ways to traditional academic bureaucracies. We approach education from first principles, empower individuals to design, test, and implement creative new ideas, and work closely together to craft transformative learning experiences. We are deeply passionate about our students and excited by the challenge of building something entirely new.

The African Leadership University is committed to ensuring the safety and Well-being of all students under our care. As part of this commitment , we have a comprehensive safeguarding policy in place , which outlines our Zero-tolerance approach to any violation of safeguarding.

ABOUT THE ROLE

ALU is entering an exciting phase of growth, and we are seeking an experienced and results-driven SEO Associate. The role is responsible for optimizing ALU’s online content to improve search engine rankings and drive organic traffic. This remote role requires a deep understanding of SEO best practices and the ability to implement strategies that enhance our online visibility and search performance.

RESPONSIBILITIES

• Conduct keyword research and analysis to identify SEO opportunities and trends.
• Optimize website content, including blog posts, landing pages, and product descriptions, for search engines.
• Develop and implement link-building strategies to increase domain authority and page rankings.
• Monitor and report on SEO performance using tools such as Google Analytics, SEMrush, and Moz.
• Collaborate with the content team to ensure SEO best practices are incorporated into the content creation process.
• Stay updated with the latest SEO trends, algorithm changes, and industry best practices.
• Conduct technical SEO audits and recommend improvements to website architecture and performance.
• Provide SEO recommendations for new projects and initiatives.

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 3 years of experience in SEO or a related role.
• Strong understanding of SEO principles and best practices.
• Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, YOAST, ALIOSEOetc.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects.
• Knowledge of HTML, CSS, and content management systems (CMS) is a plus.