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Regional Sales Manager, Francophone Africa

African Leadership University

African Leadership University

Sales & Business Development
Posted on Friday, March 22, 2024

African Leadership University is at exciting phase of its five year growth plan and is seeking an experienced and results driven Regional Manager who will be responsible for enrolling fee-paying students throughout Francophone Africa, especially in key markets such as (Senegal, Cote d’Ivoire, Cameroon).

A candidate with previous experience in enrollment for higher education and postgraduate education and who has existing relationships with corporate and executive clients is a bonus. Success will be measured by the ability to lead their team to execute the outreach activities, meet (and exceed) targets, and increase ALU’s share of voice among key stakeholders in designated markets. We need an ambitious and passionate salesperson to empower us to grow market share in Francophone Africa.

Extensive travel is required.


The role requires a self directed individual who is motivated by commercial results and has experience in the education sector.

  • Lead and manage initiatives to generate high-quality leads into the ALUSB application pipeline that contribute to meeting the recruitment targets
  • Plan and implement the student referral process by ensuring quality leads enter the pipeline
  • Manage communication channels in the student referral process through emails, newsletters, and direct calls
  • Plan and oversee stakeholder engagement, webinars, and events
  • Engage leads up to the point of admission and as a support contact person up to the point of enrolment
  • Build sustainable relationships with key influencers ( high school associations, education agencies, corporations)
  • Establish and maintain collaborative relationships with ALU partner organisations (Foundations etc.)
  • Utilise the available resources in an engaging manner to drive the AL Group narrative
  • Grow our database of educators and schools and maintain ownership ofthe pipeline data
  • Plan the facilitation of seminars and workshops to nurture prospective students and clients
  • Prepare reports and proposals as necessary for current and potential clients
  • Share feedback and insights from the market to inform AL Group’s overall Francophone student recruitment strategy
  • Support the development and implementation of a strategy to improve awareness of applications to ALU by fee-paying students from across the continent
  • Provide support to fee-paying students throughout the application and enrollment journey
  • Manage recruitment reps to deliver on enrollment targets
  • Other related duties that may be assigned by your Manager


List out key academic and work experience requirements needed to function on this role. What are need to haves and nice to haves. Be specific about duration of experience where applicable. List key mindsets

  • Bachelor's degree
  • Master’s degree (Desirable)
  • Fluency in English and French (desirable)
  • Proven track record in B2B and/or B2C sales/ business development environment
  • Evidence of using a consultative sales approach within a commercial environment
  • Experience in an African context
  • Proven experience of working to and successfully achieving revenue targets

Location: Kigali, Rwanda - Dakar, Senegal - Nairobi, Kenya. This person will have to commit to extensive travel around the continent.